There may be other tributaries of theory-based research I’ll want to explore as FAT2 progresses – and certainly within Practice 2 – but now I think the main flow of this content, mostly focused on interpretations of the keyword “Humanity”, is slowing so that I must take an overview of it and determine how to refine the visuals created in FAT1, which will inform my submission for FAT2. As part of this process, I want to establish a design methodology for my outcomes that draws inspiration from the work of relevant practitioners (whose work I admire) but does not mimic it, and, therefore, further consideration of such creatives is warranted…
In terms of displaying visual communications on a large scale, the methods employed by Morag Myerscough merit further attention, introducing characterful type, strong colours and geometric patterns to a variety of environments: “I like interpreting spaces, really” (Walters, 2011). Over the past two decades she has endeavoured to redefine the role of a graphic designer as perceived during the 1980s, establishing associations with architectural practices so that she might transcend the limitations of traditional 2D work, but not abandon its skillset, thus applying the use of colourful banners, tear sheets, stencils and stapled captions to the walls of exhibition spaces created by architects. It is this attachment to analog design techniques, linked to her ability to adapt them in new contexts that interests me most: “Sometimes you forget you can get off your arse, pick up a pair of scissors and make something” (Walters, 2011).
To facilitate the production of her larger projects, Myerscough will work in collaboration with other members of Supergroup, an extended network of creatives from different disciplines founded in 2010, though this is complemented by her desire to make personal design objects (including a lamp fashioned from surgical tubing and high-heeled shoes affixed to dinner plates), such experimentation helping to ‘free up’ her approach to design.
Fig. 1 Morag Myerscough, Discovery Pavillion, Library of Birmingham (photograph by Gareth Gardner) (2013) [image online] Available at: http://supergrouplondon.co.uk/wp-content/uploads/2010/04/Morag-Myerscough-luke-morgan-supegroup-london-discovery-Pavilion_photo-credit-Gareth-Gardner-470×574.jpg
Fig. 2 Morag Myerscough, No Guts No Glory mural and poster (2013) [image online] Available at: http://supergrouplondon.co.uk/wp-content/uploads/2010/04/Image_NO_GUTS_NO_GLORY_MORAGMYERSCOUGH_POSTER.jpg
Fig. 3 Morag Myerscough, The Deptford Project Train community cafe (2011) [image online] Available at: http://supergrouplondon.co.uk/wp-content/uploads/2010/04/page_5-470×352.jpg
Myerscough’s use of bold, hand-rendered type is reminiscent of the work of Bob and Roberta Smith, the professional alias of artist Patrick Brill, Associate Professor at the Cass art college. Brill’s ‘slogan art’ operates in a more overtly political way, however, and he is an active advocate for art education in schools, strongly critical of Michael Gove’s policies as Education Secretary; indeed, he has just announced that he will stand against Gove in the 2015 general election. Much of his work – primarily typographic accounts of deadpan political statements – is painted onto rough wooden boards and seek to make a connection between the fine art world and the historic craft of signwriting. Notable amidst his recent projects is the founding of the Art Party, in 2013, which focuses on “creating a vibrant visual language for political thinking, bringing the artworld and the public realm into an alliance and questioning the position of artistic output in relation to public debate” (The Cass, n.d.).
Bob and Roberta Smith’s forays into three-dimensional or sculptural areas involve pieces – such as Fig. 6 and Fig, 7 – much smaller in scale than Myerscough’s but they are equally engaging, arguably more playful, and certainly more confrontational, being less concerned with a narrative connected with the space in which they are shown and using the physical elements as props with which to reinforce or dramatise Brill’s message.
Fig. 4 Bob and Roberta Smith, Art Part Conference poster (2013) [image online] Available at: http://media.tumblr.com/d735bd6541dab6cb8945836c4ddd6962/tumblr_inline_mrmc07vB3x1qz4rgp.jpg
[Accessed 24 December 2014]
Fig. 5 Bob and Roberta Smith, Art Makes Children Powerful poster (2012) [image online] Available at: http://d21l08rhwa1wjv.cloudfront.net/000/060/915/60921.jpg
[Accessed 24 December 2014]
Fig. 6 Bob and Roberta Smith, I Wish I Could Have Voted for Barack Obama installation (20o9) [image online] Available at: http://imageobjecttext.files.wordpress.com/2012/03/bob-and-roberta-smith-i-wish-2009.jpg?w=584
[Accessed 24 December 2009]
Fig. 7 Bob and Roberta Smith, Art Soapbox sculpture (2012) [image online] Available at: http://crackmagazine.net/wp-content/uploads/2013/12/Screen-Shot-2013-12-16-at-12.59.26-1024×681.png
Another fine artist employing typographical techniques is Christopher Wool, whose works often feature black, crudely stencilled, characters on a white ground, the words being split in ways that defy logic and make them harder to read, and might be said to reflect the fractured, unsettling qualities predominant in modern urban life. The phrases Wool presents are often confrontational, not least that in his 1988 piece, Apocalypse Now, which quotes a somewhat nihilistic line from the film of the same name: “its logic is as coarde as its rough grid of letters. Its tone is as suffocating as its lack of white space. Its execution is not careful and considered, but hasty” (Giampietro, 2009). (…And, of course, given that it recently sold for more than $26m at a Christie’s auction in New York, the excessive commodification of art intended to challenge consumerism might be said to only underline the futility of such gestures in the grand capitalist scheme of things.)
Fig. 8 Christopher Wool, Apocalypse Now (2012) [image online] Available at: http://www.christies.com/lotfinderimages/d57390/christopher_wool_apocalypse_now_d5739095h.jpg
While looking through some old issues of Eye Magazine, I chanced upon the work of one Sister Corita Kent, about whom I’d previously known nothing, but whose creative output is not only compelling but seems in tune with my Practice 1 aims… Born Francis Elizabeth Kent in 1918, she spent the years between 1938 and 1968 as a nun within the Immaculate Heart of Nary Religious Community, gaining an MA in Art History at its Hollywood college site in 1951. At the start of the 1950s, her practice was influenced by Abstract Expressionist painting, but, in 1954, she began to incorporate text in her screen-printed artworks until they were dominated by it, and, by 1964, she had assimilated the attitudes of Pop Art, so that her personal creative language reflected the drama of urban life and the vernacular of advertising. But imbued with a liberal Christian ethos, it was both compassionate and egalitarian, and thus distinguished her from most of her contemporaries, especially as she addressed racism, poverty and the Vietnam war: “I admire people who march. I admire people who go to jail. I don’t have the guts to do that, so I do what I can” (Ault and Beck, 2007: 50).
Visually, Kent contorts typographic elements drawn from ad slogans, signage, song lyrics, scripture and magazines, sometimes combining them with powerful appropriated photographic imagery, within vivid colour schemes that often employ complementary colours. Even more remarkable is that she experimented with ransom note-style, cut and paste graphics (Fig. 13) more than a decade before Jamie Reid brought them to prominence in his collages for the Sex Pistols.
Fig. 9 Sister Corita Kent, Power Up, 1965; the title comes from a petrol ad,
the handwritten text along the bottom is from an essay about hunger by
radical priest, Daniel Berrigan. Eye Magazine 9(35) Spring (2000) Croydon, Quantum Publishing, p48
Fig. 10 Sister Corita Kent, The Cry That Will Never Be Heard, 1969. Eye Magazine 9(35) Spring (2000) Croydon, Quantum Publishing, p51
Fig. 11 Sister Corita Kent, Manflowers, 1969. Eye Magazine 9(35) Spring (2000) Croydon, Quantum Publishing, p51
Fig. 12 Sister Corita Kent, See The Man Who Can Save You The Most, 1969; “The Man” originally referred to a Chevrolet car dealer, but was here given a Christian spin. Eye Magazine 9(35) Spring (2000) Croydon, Quantum Publishing, p54
Fig. 13 Sister Corita Kent, exhibition poster, n.d: early 1960s. Eye Magazine 9(35) Spring (2000) Croydon, Quantum Publishing, p57
Although there may be some conflict between graphic designer-turned-illustrator James Joyce’s brand-led and environmental work (addressing consumerism and sustainability), his busy and colourful geometric images are interesting in their use of simplified product packaging shapes so familiar that we might become oblivious to their unlikely contours: “After separating all the elements of a drawing in Illustrator (or a scan in Photoshop) he repeatedly removes elements – outlines, features – to see how far he can go before the subject is no longer recognisable” (Walters, 2009: 72). Relative to this, the use of simplified product imagery in my FAT1/FAT2 work may well be appropriate.
Fig. 14 James Joyce, Chemical World limited edition print, 2007. Eye Magazine 18(72) Summer (2009) Croydon, Quantum Publishing, p71
Fig. 15 James Joyce, Consumption image for Howie’s brand catalogue, 2007. Eye Magazine 18(72) Summer (2009) Croydon, Quantum Publishing, p73
With regards to the inclusion of human pictograms within my submission, it may be helpful to note the comments of Swiss typographer Hans-Rudolf Lutz about his collection of pictorial symbols that appear on cardboard boxes, about which he published a book, Die Hieroglyphen von Heute, in 1988: “They are not the work of professional designers, but of craftsmen-designers with little training. Their images retain a high pictorial value, and they invest them with a sensory quality and consequently a high information value. These images – and this is what I find so clever about them – are incomprehensible because they are not dogmatic. They utilise the whole spectrum from realistic to abstract. Professional designers, by contrast, tend to confuse simplification with schematisation and design their pictograms to death” (Schwemer-Scheddin, 1996: pp.14-15).
Fig. 16 Anon, pictograms on cardboard boxes, collected by Hans-Rudolf Lutz, 1988. Eye Magazine 6(23) Winter (1996) Croydon, Quantum Publishing, p15
Lastly, in terms of visual inspiration, I’ll reference the wall drawings and paintings of American conceptual artist Sol LeWitt, for which he devised a complex system of shapes that, even after his death in 2007, continues to be applied to interior and external public spaces in line with his detailed instructions and diagrams (by a team of dedicated art-technicians). Despite, or, possibly, because of, their entirely decorative content – with no manner of overt statement intended – the effect of these pieces in a thoroughfare context is both effective and affecting…
Fig. 17 Sol LeWitt, Wall Drawing #1152 Whirls and Twirls, MOMA, New York (2005)
[image online] Available at: http://media-cache-ec0.pinimg.com/736x/d9/10/6b/d9106bc88d8b276f4e54504251867eda.jpg
[Accessed 26 December 2014]
Fig. 18 Sol LeWitt, Whirls and Twirls (MET), 59th Street-Columbus Circle subway station, New York (2009) [image online] Available at: http://www.artsobserver.com/wp-content/uploads/2011/09/IMG_5784.jpg
[Accessed 26 December 2014]
In the coming weeks I must resolve a number of issues within my Practice 1 project, including how human figures/pictograms will feature in its imagery, how the typographic elements can be presented, and how this graphic art intervention might relate to other components within the nominated public space; close reference to the work, or views, of the artist/designers discussed above will be central to this.
…And to be specific about how the views [rather than the work] of creative practitioners might provide inspiration, I’ll briefly highlight Manchester-based graphic designer David Crow’s intention to present, to the public, ideas unconnected with commercial gain: “I’m trying to find out how visual artists or designers can make culture more relevant to those that consume it (Thrift, 1995: 60). …For while I don’t much care for Crow’s style on an aesthetic level, it’s noteworthy that “[he] could see a clear link between the Situationist Guy Debord’s argument that we live in a ‘society of spectacle’ and changes designers were making in the high streets of Britain, where design was enjoying a new prominence and glamour” (Poynor 2003: 159).
Moreover, his attempts, throughout the 1990s, to interact with urban public spaces (often by turning graffiti art into ‘pseudo-corporate’ logos) may be of value in defining the iteration of my Practice 1 ideas, especially the comments made about the need to let viewers interpret an artwork it in their own way, by attaching ambiguity to the concepts and imagery used: “The fact that something doesn’t communicate a precise meaning could be a strength. Sometimes you need to transfer information quickly, but sometimes there’s a leisure element, entertainment. You can stimulate people” (Thrift, 1995: 58).
Fig. 19 David Crow, graphics from Trouble magazine on a makeshift hoarding in Bethnal Green, London, 1991. Eye Magazine 5(19) Winter (1995) Croydon, Quantum Publishing, pp.54-55
References
Ault, L. and Beck, M. (2000) ‘All you need is love’. Eye Magazine.
9(35) Spring. pp. 48-57.
The Cass (n.d.) People: Patrick Brill (aka Bob and Roberta Smith) [online] Available at: http://www.thecass.com/people/s/bob-and-roberta-smith#Profile
[Accessed 24 December 2014]
Giampietro, R. (2009) ‘The artful charm of the public notice’. Eye Magazine. 19(73) Autumn. pp.82-83.
Poynor, R. (2003), No more rules: graphic design and postmodernism, London: Laurence King.
Schwemer-Scheddin, Y. (1996) ‘Reputations: Hans-Rudolf Lutz’. Eye Magazine.
6(23) Winter. pp.10-16.
Thrift, J. (1995) ‘Signs of trouble’. Eye Magazine. 5(19) Winter. pp.54-61.
Walters J.L. (2011) ‘In the thick of it’ Eye Magazine [online] Available at: http://www.eyemagazine.com/feature/article/in-the-thick-of-it
[Accessed 24 December 2014]
Links
http://artdaily.com/news/65427/Christie-s-New-York-to-offer-Christopher-Wool-s-Apocalypse-Now–1988#.VJr6-B_ALQ
Who are Bob and Roberta Smith?
http://www.corita.org/coritabio.html#
http://crackmagazine.net/art/bob-and-roberta-smith/
Die Hieroglyphen von heute
http://supergrouplondon.co.uk/index.php/morag/
http://www.theartstory.org/artist-lewitt-sol.htm
http://vimeo.com/44786029
[Morag Myerscough making No Guts No Glory]